This weeks podcast is with SEM (Search Engine Marketing) expert, Jerry West.
Jerry is the most respected search engine marketer I personally know.
He’s the go-to guy for me and many others who make a significant amount of money from the search engines.
You will enjoy this podcast as Jerry drops on a bomb on how he does keyword research.
Enjoy and comment!
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Thank you Keith and Jerry for a great podcast.
I love the part about simply targeting your ad to the
best sites on the content network, so you can just
piggyback off their hard work.
Steve Shaw
[Reply]
Thanks for the great content Keith.
A little off topic here but I was wondering why all your urls for this site have numbers in them? I’m asking because my urls didn’t have numbers in them until I installed Jeff Johnsons free plugin and now I’d like to know how to get rid of the numbers.
For example:
My former urls were like this: mysite.com/internalpage
Now my urls are like this: mysite.com/543/internalpage
Do you know why this happened and how I can revert back to urls with no numbers? I asked at Jeff Johnsons site but he won’t tell me.
Thanks
Steve
[Reply]
According to a few SEO gurus, here’s why…
domain.com/x/x seems to be the best URL structure.
Some say domain.com/a/123 is best (because it’s short).
Others say that domain.com/a/keyword-rich is the best (because it contains the keyword).
I use #2 because it’s geared for the click, but I suspect the first structure is best for ranking.
Personally, I can get the ranking with more backlinks as I want clicks more than bragging rights.
To change the structure, just change your permalink structure in your blog.
Keith
[Reply]
Hi Keith,
Will changing the permalink structure mean that your blog posts will need to be re-indexed by SE’s, as the original content destination urls have essentially changed?
[Reply]
Yes, but using the plugin Permalink Migrator will take care of many of your concerns.
Keith
[Reply]